Last week, while finishing up an install, I received a call from a CSR representing an insurer glass network. A dealer client of mine had given my name to them and this person had an insured on their back line that needed a windshield replacement. “No problem,” I said. “I can handle it.”
That started a 45-minute 4-way conversation among the CSR, the insured, a translator and myself. It seems that my newly found client could only speak Japanese and it became a tedious procedure of speaking in short sentences to determine what had to be done, where it was to be done at and why I had to do it.
One thing I had to clarify was whether the customer expected an OE windshield. He did and the insurance company would not pay for it, despite the fact that the age of the vehicle was two model years old. That conversation alone took between five to ten minutes and I was not privy to the three of them discussed. The customer agreed to accept an aftermarket windshield, which resolved the matter. Date and location was determined and I finally was released from the call.
The install appointment was set as the first appointment of the week and on my way over to the job, I picked up an OE moulding from the dealer.
My customer owned a Toyota Sienna. As I walked over to inspect the van, I could not first find an apparent reason for the replacement. I looked along the frit area, by the wipers and up in the shade band and still found no visible crack. When I started to re-inspect the glass again, my customer (I think sensing my curiosity), pointed to the low center of the windshield. There, as plain as day, was a small combination stone break that was no larger than a dime.
I am an old Novus guy who sold his franchises to a long-time employee of mine more than 15 years ago. I saw immediately that the break was extremely repairable and it was in the best interest of the customer to repair, not replace, the windshield. The problem was, I was going to be out of the picture since I would be subletting the repair to my friend. I would be forgoing a fairly profitable job and receive zero compensation for “doing the right thing,” despite spending a significant amount of time arranging and getting to the job. I had the glass, the moulding and, most of all, the time to replace his windshield. My question, in these tough economic times, was what does one do?
Without hesitation, it was to call and arrange for my friend to drive over that same day and repair the Sienna windshield. Since the claim was assigned to me, I’ll bill the repair as a favor for my buddy. The “allowable” charge is the same as he charges. My cut? It was zip, zero and zilch. Everyone benefited from this transaction except for my company. The happy and very surprised customer paid nothing and a windshield was fixed. The insurer’s loss was cut by a few hundred dollars. The repair service was fairly compensated.
Am I frustrated? Do I regret my actions, and would I repeat doing the same thing again under similar circumstances?
The answer is yes to all three. The last thing I want is to sound pious and saintly, but what concerns me the most is my affirmative answer to the first two questions. I have tried never to look at a customer as a dollar sign, but, I’ll admit, it hurt to lose this customer. Yet it doesn’t change the fact that I can look at myself in the mirror and know I did the “right thing” for that person.
I can’t explain how I became imbued with the spirit of the “do no harm” phrase that is contained in the Hippocratic Oath that a doctor takes. Perhaps I watched too many TV medical series growing up. When I see a rusted pinchweld, an obviously wrong moulding installed or glued on, a cowl with visible cured urethane, I see a maimed customer and an obvious complication to whatever I need to do. I have remained in business for almost 30 years with trying to take the long-term view of trying to make a customer mine for life with good service and honest work. My basic concept is to treat people the same way I want to be treated and even as I am struggling to deal with a soft economy, I have to live with myself first and be true to my basic credo. To those people who opine that I should have done the repair myself, I gave my word 15 years ago to my friend/buyer that I would not do repairs in our area. We trade referrals all the time but, most of all, giving my word still means something to me.
This isn’t a perfect world nor will it ever be. Yet how we conduct ourselves as businessmen and craftsmen can change attitudes, reputations and expectations. As independents, how do we perceive our customers and does that attitude reflect personal values? I will always believe that a smaller operation has a much easier time retaining its humanity than a large one.
What is the point of this blog? I hope it shows that the war within never stops with time. I suppose the word “conscience” also should be brought up. A business needs to have one. If Wall Street and other world financial centers had actually applied that word to its normal everyday actions, words like “recession,” “bailouts” and “layoffs” would not be used on an hourly basis. In short, the Golden Rule should not have a price tag on it.
